We always adapt with the times to provide the safest and most professional massage and yoga services possible. So while taking into concern new state policies, feedback from our guests, and what’s best for our employees, here are some changes coming to Body Mechanics this season.
Covid safety policies: We are evolving as fast as the rules allow us to but following the state mandates. Here are the Covid Safety rules for our office:
Masks still on in the lobby, halls and building for everyone
Therapists will still be wearing masks during treatment
Vaccinated guests may opt not to wear masks; if they provide proof of vaccination- proof can be in the form of the NYS pass or in your card
You can find the full list of rules set out by Gov. Cuomo here.
Intra-oral TMJ Massages are coming back for vaccinated folks! For everyone’s safety, we were offering only exterior TMJ massages since we reopened last year. Now that 10 million people have been vaccinated in New York state, we feel it’s alright to offer intra-oral once again. It will be an option for anyone getting a TMJ massage, not mandatory if you still prefer to keep your mask on. However, everyone who chooses to do intra-oral must provide proof of vaccination. They can bring it on the day of their appointment or send a picture to reception. We’ll make a note in our system, and you won’t have to provide proof more than once, and that information will not be shared with any party, ever.
Lymphatic massages are increasing by $15 starting in July. This massage is a specialized treatment that aids specific issues. They will be $145 for a one-hour massage.
TMJ massages are increased by $10 Starting in July. This is a highly specialized service and we need to compensate our workers for that.
Healthcare Hero discount is ending in on 6/30. This discount was originally going run for only a month, but after a year of being available this discount will be discontinued in July.
When the pandemic hit New York City last year, I started wearing a mask when practicing massage in the last days before we closed. In my reasoning, even though the government said masks were not necessary, from a health care perspective it made sense to me. As a medical massage therapist, I specialize in a number of things many other massage therapists do not. One of the treatments I specialize in is intra-oral massage for TMD. These treatments require me to put my gloved hand inside a client’s mouth to massage the muscles there. It means I spend a large part of my day focused around people’s heads, neck, and faces. I remember saying to one of my last clients, “I am going to wear this mask today, it’s just going to help my air stays in my space”. It is not exactly a scientific explanation of germ transmission but I was trying to keep things simple and not scary.
As a New York Massage Therapist, I very rarely wore a mask. Wearing a mask in New York signified illness and was a scary addition to the massage. The thinking being, ‘If you are sick enough to wear a mask, you should stay home’. That is totally true by the way, you SHOULD stay home while sick. Unfortunately, there is a lot of time between beginning to feel off, and being sick. When I worked in Ontario, Canada, where massage therapy is a full health care position, I saw a much broader patient population. The public perception of the job is different, so I frequently wore a mask. I wore them if my client had a sniffle, or if I felt off, or if the client was compromised. No one really batted an eye at my mask-wearing as they reasoned it was for a good medical reason.
When Massage Therapists are Sick
I hate being sick. I mean, hate it. I always feel as if I am sick more than the average person. I get sick at least 4 times a year. The CDC notes that “Each year in the United States, there are millions of cases of the common cold. Adults have an average of 2-3 colds per year, and children have even more“. I am sick slightly more than the average person, but given my close contact with people that is not unusual. For me, as a Massage Therapist, being sick is very stressful. My income is tied to my ability to not be sick. I cannot work from home and sniff my way through the day. Patients are often very upset when I cancel as well. We have had demands for free service, threats, and general poor behavior over having to cancel due to illness as well. Since my income is directly tied to my ability to massage, you can be assured I NEVER want to cancel unless I have to.
My Mask Has Kept Me Healthy
It has been about a year since I started wearing a mask full time. I have yet to be sick this year (knock on wood) I know there is still time…but it has nearly been a year and I am out and about riding trains, treating people up close, and generally going about my life…with a mask. I cannot say for sure it is the close contact with patients that is the number one reason I got sick so frequently in the past…but it probably is:). I always washed my hands far more than the average person but it is hard to say if, previous to Covid, my clients were. The fact that everyone is now washing their hands when they come into the office means I am not coming into contact with the usual yukies.
Masks Are Keeping a Lot of You Healthy
It is not just me either. Earlier this year conspiracy theorists pointed to a massive drop-off in flu reporting in an effort to classify Covid as a hoax. Almost no one got the flu this year….even with increased testing. The flu dropped off though, because people are doing what we know works for infection control. Washing hands frequently, staying home when sick, and wearing masks. Check out this article in the Science section of the Atlantic on ‘The Pandemic Broke the Flu’. Mask wearing and appropriate infection control works to keep a population healthy.
When we reopened I also expected we would have large problems with people canceling due to being ill, since we ask anyone who is sick to stay home….but it did not happen. Normally, people come in sick all the time. We do not want them to. This year, we have no one coming in sick, and no one calling out sick. NO one is sick! In 8 months we have had 2 cancellations due to being ill. That is far below average.
Massaging in a Mask Forever
I will probably be massaging in a mask forever. Even once the mandate is lifted for massage in New York City. I see no reason to endanger you with my common cold or a flu that has yet to be identified. I see no reason for me to ever be sick again if I can help it. I lose thousands of dollars a year in missed income being sick. That is money I can sock away for better things. My stress is increased exponentially by being sick, and quite frankly, being sick SUCKS. Thank you, but now that it has been accepted, I will be wearing a mask in my massages forever. I really do not mind it, and it is good for both of us.
The Ultimate Guide to Paying it Forward to Small Business During Covid
It is no surprise that 2020 is a hard year for most people. As a small business owner, it has been especially challenging. Many New York businesses were closed upwards of four months at the start of the season representing crushing financial losses. While most of us New Yorkers gripe about the big box stores coming in, New York is still mainly made up of small businesses, and those businesses represent jobs, and more importantly, people.
With that in mind I wanted to put together a list of things you, the public (or fellow small businesses) can do to help make sure your favorite Mom and POP’s make it through the winter.
We reached out to PrimeGuide Partners, a social media marketing agency based in NYC, to get some advice on best FREE practices to support small businesses. They are women and minority-owned small businesses themselves. Here is the list of completely free tools most people have at their disposal. They recommended some of the following bolded tips. Be sure to follow @primeguide on Instagram for more social media advice:
Posting a positive review to Yelp or Google. (or both) Posting reviews for a business is FREE marketing for them. It can also provide content for Google to crawl/read so it can affect how businesses come up in search, so putting words that include the neighborhood and service into their review can be extra helpful. Since Google is a huge search engine, it is preferred, especially since Yelp sometimes filters first-time reviewers.
Following the business on Facebook and Instagram…and commenting on their posts. Prime Guide specified that “Engagement on a post can be as simple as a smiley face emoji or heart. It helps businesses understand what type of content is resonating with their audience. Also, posts with more active and thoughtful interactions will get more reach and help the business grow its online presence. And don’t forget to share on your page or story!”
Feature the business in a story or post. If you have a favorite photographer or are remembering an event, remember to tag/geotag and give a shout out to the business involved. Telling your friends via a story that you just had your workout with your favorite trainer is literally invaluable.
Recommend them online in social groups. While these kinds of recommendations do not come up in Google the same way reviews do, they are often more trusted as they are personal recommendations from online community groups. The thread may be searched over and over again by others looking for recommendations from real people that they trust. Trust is a high-value reward.
Sign up for their mailing list. Signing up for a business mailing list can keep you aware of opportunities you might be interested in.
Word of mouth referral. This one is old fashioned, but it works. Face to face referrals are trusted…and can build long-lasting relationships.
For industry-specific advice, we reached out to some of our other favorite businesses to see if they had ideas about things that might help them the most in the next few months.
Katie Ward, a family photographer, is currently only offering outdoor shoots due to COVID. This has cut her season short since no one wants to have outdoor shoots when it gets cold. In addition to the suggestion of buying gift certificates for friends and family, or booking shoots now for next year, she also added that many photographers can provide prints and holiday cards for you as well. “I know that most of my clients are already planning on spending money to have prints and holiday cards made. What would be ideal is if they love my work, and the photos I provide to them, to make these purchases through me. The commissions from these purchases would be helpful in keeping me afloat during the winter when I can’t be shooting.”@katie_n_ward
Due to both being labeled as exercise and being a face-to-face business, yoga studios have been hit hard. Yoga studios are not necessarily a place to go exercise, they are technically schools and community meeting places. We reached out to Teri from Park Slope Yoga and she had this to say:” There are many thoughts on what support looks like – and the longer this goes, the amounts required keep rising. Coming to class and purchasing online memberships seems obvious, but can be problematic to those who struggle with space (mental/physical) in NYC apartments. Our beautiful community has provided donations that have allowed us great benefit.” She recommended introducing your neighbors, friends, and coworkers to studios you love…this season it seems like it might be time to give the gift of yoga, after all it will be a gift that flows two ways. To help right now you can access on-demand yoga from their website rather than go to YouTube, and buy gently used props for home practice. Please check with your local studio for their offerings. @parkslopeyoga
Making it as a small fitness + wellness business on the other side of Covid requires flexibility, a focus on safety and quality more than ever. We talked to Luisa Noelle about her personal training business and she said she has, “shifted about 80% of my fitness and yoga clients online. My nutrition services were generally online already or shifted along with my personal training clients to online. 10% of clients have shifted to training outside. As it’s getting colder, we are layering up and are still training outside.” While some gyms are open, it is at limited capacity and there are no classes, so now might be the time to start having some fitness dates at a distance. Being open to modifying your usual routine to train outside or online really helps. She also noted, because she took off 3 months in the pandemic, finding balance is hard, things can suddenly drop off, and “it’s hard to fit in the needed time for nonspecific client communication along with my other work-related tasks. On the weeks where things sink to 5 sessions a week, it’s hard to power work through a communications plan effectively due to change” @noelleh33
Beauty industries have been hit hard because they are face to face and they were closed the longest. We talked to Hibba Kapil about her business Hibba Soho that specializes in waxing, threading, and eyebrow shaping about what she needs most. She said, “many people are reluctant to buy packages right now, due to the uncertainty of it all, but rest assured your packages will be there when this is over.” Buying them now is very helpful. She also said to enquire about other options if you do not want to come in. For example, right now Hibba will come to you if you are in the NYC area for services over $100. Your whole pod can get pampered. Bottom line email the business and ask questions @hibbabeautystudio
Businesses that produce things, like florists, gift basket makers, and personalized products face a different set of challenges altogether. We reached out to Suzanna Cameron of Stems Brooklyn, an eco-conscious florist in Bushwick to ask her about what would best help businesses such as her in this holiday season and she recommended, “To look for any items locally versus just going online to a big chain. And having patience with small businesses by understanding everyone is working more restricted services so that sometimes impacts how quickly you can get what you want.”. New York State has placed restrictions on business capacities and many mom and POP’s are now working with reduced staffing due to moves, finances, and staff changes. Buying local even when there is a big distributor for a service is super important right now. @stemsbrooklyn
We can all see what is happening to the restaurants and cafes….We have outdoor dining but winter is coming. We reached out to Jaqueline Assumpcao of Mojo Desserts on the Upper East Side to ask what she thought would be the best help. She had recently heard of something called a “‘cash mob‘, which is where groups of people come together and shower the business”. Buying in groups so the money really adds up, taking the initiative to organize and support your community can make a huge difference. And of course, if you’re wondering, order directly from the business. @mojodesserts
There are a LOT more suggestions. While I was putting this list together and talking to business owners, this website came out to support the UES Stores. Big thank you to the designers for taking the initiative. For businesses like mine, and massage therapy, that requires long face-to-face contact I would recommend contacting the city council for rent relief. In the end our survival depends on US working together as a community to keep the beautiful things we have built. I encourage you to tag, share, post, buy, recommend, ask questions about what you can do. Many small businesses are working at 25-50% capacity by law, and that does not cover the rent.
The other thing you can do is GET INVOLVED. There are things that could be legislated to help small businesses, but so far not much relief has been provided. If you have more ideas feel free to let us know!