Privacy Policy and Data Collection

Personal Information You Provide

• Name, email address, phone number, and mailing address
• Date of birth and emergency contact information
• Health and intake information (injury history, medical conditions, treatment preferences)
• Payment and billing information (processed securely through our booking platform)
• Insurance information (if submitting for reimbursement)
• Communications you send to us (emails, contact form submissions, reviews)

Information Collected Automatically

• Browser type, device information, and operating system
• IP address and approximate geographic location
• Pages visited, time spent on site, and referring URLs
• Cookies and similar tracking technologies (see Cookies section below)

• Our online booking system (Boulevard) when you schedule an appointment
• Website forms, pop-ups, and sign-up prompts (e.g., our $20 off new client offer)
• In-person intake forms at our 34th Street and 54th Street locations
• Email marketing platform (Klaviyo) when you subscribe to our mailing list
• Cookies and analytics tools on our website (Google Analytics, Meta Pixel)
• Phone calls and direct email correspondence

We use the information we collect to:

• Schedule and provide massage therapy services tailored to your needs
• Send appointment confirmations, reminders, and follow-ups
• Process payments and issue medical receipts for insurance reimbursement
• Send marketing emails and promotions (only with your consent)
• Improve our website experience and analyze site performance
• Comply with legal obligations, including New York State regulations
• Respond to your questions, feedback, and support requests

Our website uses cookies and similar technologies to:

• Remember your preferences and improve your browsing experience
• Analyze website traffic and usage patterns (Google Analytics)
• Deliver relevant advertisements and measure their effectiveness (Meta Pixel)
• Enable essential website functionality (session cookies, security)

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Disabling cookies may affect certain features of our website.

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encrypted data transmission (SSL/TLS) on our website and booking platform
• Secure payment processing through PCI-compliant third-party providers
• Limited employee access to personal data on a need-to-know basis
• Regular review of our data security practices and procedures

Our services and website are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors without parental consent. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete it.

As a New York–based business, we comply with the New York SHIELD Act (Stop Hacks and Improve Electronic Data Security Act), which requires:

• Reasonable safeguards to protect the security, confidentiality, and integrity of private information
• Prompt notification in the event of a data breach affecting your personal information
• Implementation of a data security program appropriate to our business size and scope

You have the right to know what personal information we hold about you and to request its correction or deletion. To exercise any of these rights, please contact us using the information below.

We may update this Data Collection & Privacy Disclosure from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically. Continued use of our website and services after any changes constitutes your acceptance of the updated policy.